Intellectual property simplifies the process of attaching a dollar amount to intellectual property and intangible assets be it for licensing mergers and acquisitions loan collateral investment purposes and determining infringement damages. He is an expert in determining the value of intellectual property mr parrs books about intellectual property value and management are published in japanese korean italian and english he is dedicated to the development of comprehensive methods for accurately defining the value of intellectual property. Intellectual property valuation exploitation and infringement damages provides in depth up to date guidance about the valuation of intangible assets covering patents trademarks copyrights trade secrets and more this book describes the standards best practices and case law relating to valuation licensing and infringement damages. Gordon v smith is chairman of aus inc and president of aus consultants he has advised clients in valuation matters for over 40 years his assignments have included appraisals of nearly every type of tangible and intangible property as well as consultations relative to royalty rates economic life and litigation damages for intellectual property. Intellectual property valuation exploitation and infringement damages russell l parr this book examines the business economics of strategies involving intellectual property licensing and joint ventures provides analytical models that can be used to determine reasonable royalty
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