For undergraduate and mba courses in consumer behavior solomon goes beyond the discussion of why people buy things and explores how products services and consumption activities contribute to shape peoples social experiences mymarketinglab for consumer behavior is a total learning package . Taking a psychological approach to the area of consumer behaviour this exciting new australian text presents a contemporary framework based around a buying having and being model. Consumer behavior 25 chapter 1 buying having and being an introduction to consumer behavior 26 consumer behavior people in the marketplace 27 what is consumer behavior 28 consumer behavior is a process 29 consumers impact on marketing strategy 30 consumers are different how we divide thetn up 30. Solomons consumer behavior buying having and being deepens the study of consumer behavior into an investigation of how having or not having certain products affects our lives solomon looks at how possessions influence how we feel about ourselves and each other especially in the canon of . This book explores the many facets of consumer behavior its current coverage and engaging writing style reflect the latest research and hip trends chapter topics look at consumers as individuals and decision makers income and social class various subcultures and cultural influences on consumer behavior this edition expands its focus on online consumer behavior and contains new topics
How it works:
1. Register a Free 1 month Trial Account.
2. Download as many books as you like ( Personal use )
3. No Commitment. Cancel anytime.
4. Join Over 100.000 Happy Readers.
5. That's it. What you waiting for? Sign Up and Get Your Books.