Global brands are ubiquitous but there are still very few from emerging markets brand breakout is essential reading for managers and public policy makers interested in developing global brands from these economies and their impact on global competition. Brand breakout is an engaging and thoroughly illuminating book covering eight brand breakout strategies from emerging economies that have been used to take brands from domestic . This insight comes from brand breakout how emerging market brands will go global from professors nirmalya kumar london business school and jan benedict steenkamp university of north . World class marketing experts nirmalya kumar and jan benedict steenkamp set out a cutting edge plan for emerging market brands to achieve success in international markets brand breakout outlines eight strategies including the asian tortoise route from b2b to b2c brand acquisition and
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